Strategic Plan for ASDA

This is my final design and fully checked Strategic Plan, I feel I learn a lot of information about the current product photography market.

I found this module a little dull due to the lack of hands on working, but I do feel that doing modules like this make you see the business side of photography.Also I feel the designs the with the colours suits the logo and the own of the George brand.

After this is been mark and I got had my feedback I will be using the feedback to improve it and I will be proposing to Asda to see if they will think and concision my options, this plan have been drafted and written with 100% of my knowledge after my research and all the figures and information is true.

I feel that Asda will look at it but I think they are set in there ways with having a creative agent in doing the photography because of what there competition is doing.

"W+K’s appointment will come as a surprise to many as the agency has no major retail experience. Its work with Nike, Honda and Nokia, however, has been lauded, suggesting it could add more creativity to the supermarket’s advertising."

"Advertising is expected feature the priorities set out by CEO Philip Clarke in his business review, such as improving service, stores and quality."

http://www.marketingweek.co.uk/news/tesco-names-wk-as-creative-agency/4002849.article